The big telecoms finally have unlimited plans, a welcome relief from typically punitive overages. Despite what they want you to believe, however, there is nothing innovative about their approach. Freedom Mobile has been doing unlimited data for years, starting all the way back to when they were still called WIND; so for the better part of a decade, many Canadians have had their data throttled.

We’re building a telco that also happens to be an app, or, we're building an app that also happens to be a telco. Whichever way you look at it, everything you expect from your wireless provider needs to be inside our app. It's more than traditional telco self-care, it needs to do more than display usage, push bill notifications, and upsell shiny new phones.  Our app needs to do it all. 

Were you affected by the wireless problems during the Raptor's victory parade? Even if you weren't able to be there (like me), there's a good chance you've encountered the same problem: lots of bars of signal on your phone but nothing works. How can we improve this experience?

We're sharing pics from our office hunt and updates on what's coming next!