Time to put a face (or an icon) to the name, and we want your input!

Read about our version release icon design and vote on the Beta icon concept!

As many of you have (hopefully) seen on our Built it! page, we’ve been keeping you up to date with our release plan for the dotmobile app. Since we are a technology company, we wanted to have releases as a way to plan the tech stack and functionality as well as discuss features openly with our members. Every release has been given a name relevant to our founding history and values: Gladstone, Periwinkle, and Gorse. Now, we have designed icons for them as well! Each icon is designed in a hand-drawn, grassroots style to represent our growth as a business.

 

 

Our web release in May of 2019 was entitled Gladstone, after a famous Toronto hotel. The Gladstone was our first HQ before there we had an official office. The West Queen West/Parkdale establishment opened its doors for anyone to co-work and have breakfast meetings in, to which we took full advantage! We spent many hours working there, had countless meetings, and felt it was an important part of how the Data on Tap vision came together.

 

 

We are currently on our Alpha release, codename: Periwinkle. Our brand’s blue colour was inspired by the periwinkle blue seen in the flower itself. However, as things go, the colour changed slightly when we were designing the UX/UI for the website. We didn’t want to change the name of the release. So we settled for not quite the blue and not quite the full launch functionality.

Finally (this is the exciting part!) our Beta release: Gorse. Named after the resilient bush flower, the gorse flower blooms through the hardships of winter and survives with brilliant yellow flowers through harsh conditions. We thought this was a fitting analogy for our start-up, and the yellow of the flowers inspired our second major brand colour. For this icon release, however, we want your vote!

Below we have three concept options for our next icons. Use the comment section below to vote for your favourite icon for our Beta release! 

 

Comments
ANONYMOUS MEMBER
00:42 05/23

Why don’t you use a real picture of a flower or a tulip would be a nice shot

ROSIE SOBCZUK
14:18 05/20

Hi all! Voting is now closed. Thank you for your participation, watch your inboxes for the results of your voting and the next phase of our Gorse icon!

ANONYMOUS MEMBER
06:45 05/14

2

TIMOTHY DUG
18:51 05/12

The 1st one actually stands out!😀😀🌞

ARMANDO URSO
10:23 05/11

2

ANONYMOUS MEMBER
16:40 05/09

Number 3 is striking.

ANONYMOUS MEMBER
11:51 05/06

3

ANONYMOUS MEMBER
12:18 05/05

2 is least noisy so I would probably go with that one. It's not telling me DOT though

NITHIN PAUL
15:16 04/30

I choose 2. But all 3 are bad. A icon is small, so this much detail like stems and all on it is too much. Also having it detailed makes it lose the “timelessness” and the current trend is all about minimalism. So a simple but different is what you need, just like the company. You’re Simple! but different. Just what people need.

ANONYMOUS MEMBER
10:46 04/29

Too much going on in all 3

ANONYMOUS MEMBER
10:02 04/29

They're all horrible

ANDRE TREMBLAY
13:11 04/28

2

WAYNE FULKS
11:00 04/28

2

ANONYMOUS MEMBER
19:28 04/27

2

DARRON REMPEL
14:05 04/27

3

NICOLAS FORTIN
14:28 04/26

none of them are icon-izable IMO... sorry. if I have to choose one then it's no. 2

REYAN NEPAL
21:24 04/25

2

ANONYMOUS MEMBER
11:05 04/25

2

CHARLENE COATES
04:26 04/25

I ant wait for the app to comeput

ANONYMOUS MEMBER
01:34 04/25

3!

ANONYMOUS MEMBER
01:35 04/25

Why am I being shown as "Anonymous" though? I am logged in here.

ANONYMOUS MEMBER
01:12 04/25

2

ANONYMOUS MEMBER
00:14 04/25

3

ROB ALEXANDRE
21:52 04/24

Sorry but none of them! The Gladstone and the Periwinkle are clean/clear/decisive, these three choices are definitely not!

ANONYMOUS MEMBER
20:10 04/24

Sorry. None of them. What happened to Dot?

ANONYMOUS MEMBER
19:59 04/24

#2

ANONYMOUS MEMBER
19:48 04/24

I like the first one

ANONYMOUS MEMBER
19:15 04/24

Trois SVP

ANONYMOUS MEMBER
18:49 04/24

1!

DEEP SHAH
18:39 04/24

3

ANONYMOUS MEMBER
18:06 04/24

#1

ANONYMOUS MEMBER
17:57 04/24

I like #2

SIMON FORGUES
17:55 04/24

#2 for me.

ANONYMOUS MEMBER
17:46 04/24

No 1 definitely.

ANONYMOUS MEMBER
17:45 04/24

No 1 definitely.

NATHANAEL POLMATEER
17:41 04/24

#1 forsure!

DAVE NOAD
17:26 04/24

#1 for the win

ANONYMOUS MEMBER
17:10 04/24

#1 for the win!

DOMINGO E. D.
17:08 04/24

For me it's a toss up between 1 & 3...i like the symmetry of design 1 with both lined and solid-colored petals. The design 3 the branch with the petal is a nice element! Either one'd work! I figure you're still working on this but are going to add to the line width to emphasize the icon though right and an icon shape, circle or rounded square? Looking great, amazing!!!

CALEB WOODS
16:52 04/24

Number 3

ANONYMOUS MEMBER
16:52 04/24

#3 FOR THE WIN!!!

ANTHONY J. WHEELDON
16:50 04/24

Numero 1

S K
16:46 04/24

I would go with the option 3. Enough yellow and blue and the yellow does not overwhelm you unlike in the first two options. I would even make the leaf in the option 3 transparent as well.

ANONYMOUS MEMBER
16:44 04/24

#2 for the win!

ANONYMOUS MEMBER
16:43 04/24

In New Zealand the Gorse is considered an invasive plant. Here’s wishing your Gorse icon spreads like crazy in Canada. 😀. I choose image 1. Not really crazy about any of them but 1 it’s pleasantly memorable.

JESSE MICHAELS
16:35 04/24

Number three is well balanced (the first two seem top-heavy with too much yellow).

KRISTA JENSEN
16:21 04/24

I vote for 1.

ANONYMOUS MEMBER
16:15 04/24

I'm with Tim on this one... hit me with #2!

SAMUEL DION (PUZZLEDSAM)
16:14 04/24

I vote 1, since it looks the most balanced to my eyes.

TIM TURCOTTE
16:11 04/24

2 is my choice, I like simple

ANONYMOUS MEMBER
16:11 04/24

1

ANONYMOUS MEMBER
21:43 04/24

#3 is the best match to the visual style of the previous two icons, so it gets my vote as the best choice!

ANONYMOUS MEMBER
21:44 04/24

Oops didn't mean to post this as a nested reply

ANONYMOUS MEMBER
16:10 04/24

1 is great!

Recent Discussions:
Putting our members in full control of their wireless service is one of the key aspects of our all-digital wireless service experience. This ‘Build it!’ post discusses the fine details about the ‘leaving us for good’ feature. Discuss it below!
Read about our version release icon design and vote on the Beta icon concept!
With everything else in the app, we are going all digital with Support too! Discussed in this Build It! post, are our in-app Support design architecture and its salient features. Let us know your thoughts in the comments below!