Read about our version release icon design and vote on the Beta icon concept!
As many of you have (hopefully) seen on our Built it! page, we’ve been keeping you up to date with our release plan for the dotmobile app. Since we are a technology company, we wanted to have releases as a way to plan the tech stack and functionality as well as discuss features openly with our members. Every release has been given a name relevant to our founding history and values: Gladstone, Periwinkle, and Gorse. Now, we have designed icons for them as well! Each icon is designed in a hand-drawn, grassroots style to represent our growth as a business.
Our web release in May of 2019 was entitled Gladstone, after a famous Toronto hotel. The Gladstone was our first HQ before there we had an official office. The West Queen West/Parkdale establishment opened its doors for anyone to co-work and have breakfast meetings in, to which we took full advantage! We spent many hours working there, had countless meetings, and felt it was an important part of how the Data on Tap vision came together.
We are currently on our Alpha release, codename: Periwinkle. Our brand’s blue colour was inspired by the periwinkle blue seen in the flower itself. However, as things go, the colour changed slightly when we were designing the UX/UI for the website. We didn’t want to change the name of the release. So we settled for not quite the blue and not quite the full launch functionality.
Finally (this is the exciting part!) our Beta release: Gorse. Named after the resilient bush flower, the gorse flower blooms through the hardships of winter and survives with brilliant yellow flowers through harsh conditions. We thought this was a fitting analogy for our start-up, and the yellow of the flowers inspired our second major brand colour. For this icon release, however, we want your vote!
Below we have three concept options for our next icons. Use the comment section below to vote for your favourite icon for our Beta release!